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Why does Vodafone write-off carry over minutes and data when you switch to a better plan?

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I have a friend who is paying $19 every 30 days for her mobile phone plan with Vodafone but she receives only 500mb of data and 100 minutes of calls.

I talked to the Vodafone Call Centre and they advised me that she could switch over to a better mobile data plan which also costs $19 every 28 days, but it provides 1.25GB of data and 200 minutes of calls.

So I asked if she could be put on to the better plan and I was advised that, if she does this, all the carry over data from the old plan would be written off.

I can't understand why Vodafone would want to write off all of a customer's carry-over minutes and data before they would put that customer on to a better plan.

I understand that, when Skinny, for example, offers a better mobile plan to an existing customer, the carry-over data from the old plan is preserved. Now, why wouldn't Vodafone want to do this to keep a long-standing customer?

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